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About Chef Russo

Chef Anthony Russo always brings a passion for food that’s deeply rooted to his Italian heritage.

His culinary inspiration, along with his traditional family recipes passed down from generation to generation, are the foundations for his authentic New York-style pizzas. A relentless quest for perfection continues to take him back to the Italian old country each year, to oversee olive oil production and tour family wineries.


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AN INDUSTRY LEADER

2016 Top 20 Emerging Brands featured by Nation's Restaurant News
We’re creating customer excitement with great-tasting pizza and an authentic Italian cuisine made fresh, served fresh.
Russo's Family Kitchen

STARTED IN THE RUSSO FAMILY KITCHEN

Son of first-generation Italian immigrants

Chef Anthony Russo grew up in a New Jersey home where the kitchen was the center of family life. These experiences stuck with young Anthony as his family moved to Texas in 1978. His father opened Russo’s Italian Restaurant, which quickly became a local favorite. Just like that, Anthony found a second home in the restaurant kitchen.

By the age of 12, he was learning family recipes from relatives who flew in from Naples and Sicily each summer. Making pizza and scacciata (calzones) became a passion.

Russo Son of first-generation
Fresh

A FRESH SUCCESS

What’s our secret? Simple. We use fresh, quality ingredients.

That’s what Russo’s has been all about for more than 30 years. Our family recipes, which are over 100 years old, with their custom blend of spices and proprietary ingredients, will leave your competitors far behind. For instance, we make our pizza dough fresh daily; and to make a true New York-style crust, you need the right flour. Our pizza sauce is made fresh, too, from our traditional family recipe formulated for Russo’s, with tomatoes grown in California, topped with 100% mozzarella cheese from a Wisconsin dairy farm. Real ingredients, nothing packaged.

Awards And Recognition

Pizza Today Hot 100 50 FranchiseBusiness Review Entrepreneurs Franchise 500 Ranked Houstonpress Best of Houston Best of Citysearch Rachaelray Technomic Chain Leader IFA

RUSSO’S RESTAURANTS

Two Brands. One Family.

FAST-CASUAL DINING

New York Pizzeria®

Russo’s New York Pizzeria® is designed for the lunch guest on-the-go, featuring fast-paced counter service, where a slice and salad can be delivered in under seven minutes. The menu features our award-winning pizza, with an ample selection of appetizers, salads, and pasta dishes for guests who prefer to dine-in.

Russo's pizza box

Our overall approach is reminiscent of some of the first authentic pizzerias where everything was made from scratch with hand-picked ingredients, in a traditional Italian style.

This franchise has the option of offering full-service experience, depending on the day part or the guests’ needs. For most of our New York Pizzerias® , takeout or delivery services constitute the lion’s share of their business. All New York Pizzerias® serve beer and wine as a complement to a menu mix that averages between 5% and 10% of total sales.

Franchisee David Martinez

UPSCALE DINING

Coal-Fired Italian Kitchen®

Our pizzeria concept without the rush. Guests are encouraged to sit back, relax and enjoy a bottle of wine while sampling our extensive list of appetizers, salads, and pastas. Plus offering an extensive beer and wine menu as a part of the dining experience can average 10-15% of total sales.

Coal-fired

And don’t forget our New York-style pizza baked in our centerpiece coal-fired oven. It’s downplayed in this concept, with delivery as an option for franchisees.

This concept is all about Italian culture with an authentic atmosphere and experience of joy, warmth, and magic created around the Italian table. It’s also the aroma of fresh-baked bread, farm-fresh cheese and garden-fresh vegetables and herbs we use daily that leaves loyal customers with two things: a happy belly and a satisfied soul.

Franchisee Karla Tomas
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4 Big Opportunities

Income streams flow together

The pizza industry is teeming with opportunity and room for innovation. However, before plunging in, you need to fully analyze the different profit segments of the fast-casual market.

Number 1

SIT-DOWN DINING

Our classic pizzerias serve fresh, made-to-order pizza, pasta, and salads, allowing customers to experience the traditional New York pizzeria® feel, but still at a reasonable price.

Number 2

DELIVERY

Pizza delivery services allow customers to call in or, increasingly, place their orders online. Traditionally, this is a key service to most popular pizza franchises, but what differentiates us is our full menu in addition to pizza, which increases overall sales.

Number 3

TAKEOUT

Approximately 20% to 45% of our customers prefer takeout, making this service the most popular and profitable, offering the same quick convenience as delivery, but minus the tip.

Number 4

CATERING

We offer full-service catering for events large and small, corporate or private. Let our serving staff take the pressure off, so you can relax and enjoy the occasion. We offer a full menu of Italian specialties, or we can customize a buffet for a less formal setting.

Becoming A Franchise Partner

Great investment. Great returns.

Click on the header below to read more.

REQUIREMENTS

MINIMUM FINANCIAL REQUIREMENTS Net Worth: $750,000
Liquid Assets: $200,000 to $450,000
SINGLE-UNIT DEVELOPMENT Available
MULTI-UNIT DEVELOPMENT 3 restaurant minimum
FRANCHISE FEE* $35,500
ROYALTY FEE 6%
BRAND MANAGEMENT FEE 1%
UNIT SIZE 1,500 square feet to 4,000 square feet
TERM OF FRANCHISE AGREEMENT 10 years with option
FRANCHISE TRAINING 6 weeks

Global Franchise Opportunities

45 locations open across the globe
with 52 more in development.

Every Russo’s location is a dining destination. You don’t have to live in New York to experience the taste of famous New York-style pizza. Now we can serve it anywhere in the world. Tell us which market areas you’re interested in developing and we’ll help you begin your journey.

Domestic &
International Presence

DEVELOPMENT OPPORTUNITIES AVAILABLE

Map

Why Russo's

We generate more sales than other national brands per square foot.

More than 35 years of proven family recipes using high-quality,
all-natural ingredients imported from Italy

Proven business model that averages 20% food and 22% labor costs

Our chef-inspired menu items produce more profits for you.

RUSSO FAMILY RECIPES

Over 100 years of tradition using custom-blended spices and proprietary ingredients
Pizza

CUSTOM-DESIGNED TO YOUR TASTE

Chef-driven concept, culinary inspired.

Every Russo’s New York Pizzeria® and Coal-Fired Italian Kitchen® answers the needs of its community. It becomes what it needs to become, depending on which services are most in demand–counter service, dine-in, delivery, takeout, or catering with full service. Under your guidance and with our support, your business will reflect what your customers are all about, and will take shape around the neighborhood’s particular demographic.

Thumbnails below to view mouthwatering cuisine.

THE ENJOYMENT IS REAL AT RUSSO’S

Real ingredients, real opportunity for an enterprising franchisee to cultivate a devoted clientele.

Our Process

What happens from the initial contact to your first restaurant opening?

What happens when? From the initial contact to your first restaurant opening, we have a standard procedure for franchise candidates that usually take nine months to a year from the initial contact to the opening of your first Russo’s restaurant.

Video Testimonials

Our franchisees are our best customers.

Hear what our franchisee partners have to say about us.

Play ALLYSON HUSTON VideoPlay ALI AHLY VideoPlay AKSHEY PATEL Video
Contact Us

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