What does the estimated initial investment cover?

In order to become a part of THE NEW YORK PIZZERIA® Franchise Team, here are some basic requirements:

  • Total Capital Required: $350K to $1.1 million
  • Minimum Cash-on-Hand: $200K to $450K
  • Net Worth Minimum: $500K
  • Financing by Third Party
FRANCHISE FEE $35,500 $35,500* Upon Signing Agreement New York Pizzeria, Inc. (Franchisor)
REAL ESTATE/RENT (1 MONTH) $5,000 $13,000 As Incurred Landlord
REAL ESTATE SECURITY DEPOSIT $5,000 $15,000 As Incurred Landlord
LEASEHOLD IMPROVEMENTS $72,300 $285,000 As Incurred Outside Suppliers
BUILD OUT COST $120,000 $480,000 As Incurred Outside Suppliers
EQUIPMENT $90,000 $120,000 As Incurred Outside Suppliers
P.O.S. $17,000 $25,000 As Incurred Outside Suppliers
AUDIO/VISUAL $500 $5,000 As Incurred Outside Suppliers
OUTDOOR SIGNAGE $7,500 $20,000 As Incurred Outside Suppliers
FURNITURE, FIXTURES $25,000 $80,000 As Incurred Outside Suppliers
ARCHITECT $12,000 $20,000 As Incurred Approved Suppliers
UTILITY DEPOSITS $1,000 $2,500 As Incurred Utility Companies
OPENING INVENTORY $7,000 $15,000 As Incurred Approved Suppliers
GRAND OPENING MARKETING $10,000 $10,000 As Incurred Approved Suppliers
SMALLWARE $17,000 $25,000
PERMITS $5,000 $7,000
TRAINING EXPENSE $20,000 $30,000
INSURANCE $1,200 $4,000 As Incurred Employees & Suppliers
ADD’L FUNDS (3 MONTHS OPERATING) $15,000 $40,000 As Incurred Employees & Suppliers
ONGOING Royalties-6% Monthly

The total cost of each location varies by size and location. The estimated totals are based on store size from 1200 square feet up to 4000 square feet.

What does it cost to open a Russo’s?

The cost varies depending on the size of your location. All of our units are custom built. The average can range from $450,000 for smaller units (1,500 sqft) to $1.1 Million for larger units (4,000 sqft).

Is there royalty fee?

Yes, %6. Which gives you the rights to use our trademark, trade secrets, family recipes, support and training materials.

Does Russo’s offer financing?

At this time, we are not offering direct financing. We offer third-party financing that we can assist you with process.

What if I don’t already have a location?

We have a real estate team comprised of experienced industry real estate experts who have located top sites.

Do I need previous restaurant or franchising experience to become a Russo’s franchisee?

No experience necessary. We will train you and your staff.

Is Russo’s offering single and multi-unit restaurant franchise opportunities?

We offer single- and multi-unit restaurant franchise opportunities.

How soon can I expect my Russo’s to open?

Typically, from signing your lease and getting permits for construction, it will take 90 to 120 days.

Where are Russo’s generally located?

We place all of our Russo’s Restaurants in strategic locations in strong urban and suburban markets. We like centers with high-end grocery stores and retailers.

Will I receive guidance on purchasing equipment and supplies?

Yes! Since we’ve been building restaurants for over 35 years, our equipment and supply chain is streamlined and in place – ready to go to work for you.

Will I receive assistance in planning my grand opening?

Yes, we have a marketing agency that will support your grand opening and social media events.

What does your training program involve?

Russo’s training program lasts 6 weeks. No classroom here. You will get hands-on training in a live, existing restaurant, to experience the reality of owning your own restaurant.

On-site training prior to grand openings

  • Back-of-the-House training
  • Front-of-the-House training
  • Initial store setup
  • Hands-on crew training
  • P.O.S. training
  • Recipe training
  • Delivery and Catering training

Fully supported training

  • 3-4 people
  • Lead trainer stays 1-2 weeks post-open
  • Ongoing support as needed – FSM (Franchise Support Manager)

How do I get started?

Submit this form and we’ll schedule our Russo’s introduction. We’ll call you to fill you in on additional details.