The Numbers

Fast-Casual Pizza Industry Growing

The world’s eating habits are changing, and we’re helping that happen in a healthy, appetizing way.  In keeping with modern tastes, there’s counter service, there’s a wine bar, there’s a gluten-free menu, there’s a trained chef in the kitchen – different options designed to meet the needs of today’s restaurant goers and our franchisees. Russo’s is constantly widening its horizons, reaching into the past and toward the future. Our dynamic domestic market has broadened into an international market as our business grows by leaps and bounds.

Ranked as a top pizza franchise investment and as the best pizza in multiple U.S. markets, Russo’s New York Pizzeria® offers a real Big Apple ambiance. Its unquestioned popularity with consumers has given rise to Russo’s Coal Fired Italian Kitchen®, which blends the best of New York pizzeria with an upscale, full-service Italian restaurant. And, Chef Russo’s Pizza Kitchen® is our newest concept designed for smaller venues that focus on quick turnaround, takeout, delivery and catering. A smaller footprint than our other concepts, this option still offers a warm, welcoming atmosphere to the quick dining or takeout customer. Together, Russo’s New York Pizzeria, Coal Fired Italian Kitchen and Chef Russo’s Pizza Kitchen® are emerging as preferred additions to franchise investment portfolios for multi-unit, multi-brand franchise restaurant owners, as well as single-unit owners.

Chef Anthony Russo, a nationally celebrated chef who has positioned the brands among the world’s elite franchises, is sharing his recipe for growth with qualified investors who are equally as passionate about being part of the rise of Russo’s franchising.

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Our Story by the Numbers

Benefits of a Proven Business Model

A proven business model is a huge advantage for franchising versus a start-up business.

With a Russo’s franchise, you’ll benefit from over 30 years of success. During that time, we’ve fine-tuned our operations from Point-of-Sale systems to training, management structure, marketing and culinary research. You start off with an experienced mentor on your side. You don’t have to worry about getting all of the systems in place. We’ll help you do that. You just have to run your business with our full support system behind you.

Can you see yourself as the host in your Russo’s, creating this fantastic atmosphere, welcoming your guests as you would welcome your friends?

4 Revenue Opportunities

Income streams flow together

The pizza industry is teeming with opportunity and room for innovation. However, before diving in, you need to fully analyze the different profit segments of the fast-casual market.

1

SIT-DOWN DINING

Whether accessed through our fast-paced counter service or table service, our classic pizzerias serve fresh, made-to-order pizza, pasta, and salads, allowing customers to experience the traditional New York pizzeria feel, but at a reasonable price.

2

DELIVERY

Pizza delivery services allow customers to call in or place their orders online. Traditionally, this is a key service to most popular pizza franchises, but what differentiates us is our full menu in addition to pizza, which increases overall sales.

3

TAKEOUT

Approximately 20-45% of our customers prefer takeout, making this service the most popular and profitable, offering the same quick convenience as delivery, but minus the tip.

4

CATERING

We offer full-service catering for events large and small, corporate or private. Let our serving staff take the pressure off, so you can relax and enjoy the occasion. We offer a full menu of Italian specialties, or we can customize a buffet for a less formal setting.

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COST AND FEES

LIQUID CAPITAL REQUIRED

$250,000 to $800,000

NET WORTH REQUIRED

$800,000

TOTAL INVESTMENT FOR SINGLE UNIT*

$490,200 to $1,490,000

FRANCHISE FEE

$49,500

ROYALTY FEE

6%

BUSINESS TYPE

Pizza and Italian Franchise

INDUSTRY

Food Service

FINANCING ASSISTANCE

Available, Via Third Party

TRAINING AND SUPPORT

Yes – Pre-Opening, Opening and Ongoing

*Multi-unit opportunity available

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