Russo’s New York Pizzeria® is designed for the lunch guest on-the-go, featuring fast-paced counter service and sit-down service, where a slice and salad can be delivered in under seven minutes. The menu features our award-winning pizza, with an ample selection of appetizers, salads, and pasta dishes for guests who prefer to dine-in.
Our overall approach is reminiscent of some of the first authentic pizzerias where everything was made from scratch with hand-picked ingredients, in a traditional Italian style.
This franchise has the option of offering full-service experience, depending on the day part or the guests’ needs. For most of our New York Pizzerias®, takeout or delivery services constitute the lion’s share of their business. All New York Pizzerias® serve beer and wine as a complement to a menu mix that averages between 5 percent and 10 percent of total sales.
Russo’s New York Pizzera®
Our pizzeria concept without the rush. Guests are encouraged to sit back, relax and enjoy a bottle of wine while sampling our extensive list of appetizers, salads and pastas. Plus, offering an extensive beer and wine menu as a part of the dining experience can average 10-15 percent of total sales.
And don’t forget our New York-style pizza baked in our centerpiece coal-fired oven. It’s downplayed in this concept, with delivery as an option for franchisees.
This concept is all about Italian culture with an authentic atmosphere and experience of joy, warmth, and magic created around the Italian table. It’s also the aroma of fresh-baked bread, farm-fresh cheese and garden-fresh vegetables and herbs we use daily that leaves loyal customers with two things: a happy belly and a satisfied soul.
Russo’s Coal Fired Italian Kitchen®
Chef Russo’s Pizza Kitchen®
Our newest concept designed for smaller venues that focus on quick turnaround, takeout, delivery and catering. A smaller footprint than our other concepts, this option still offers a warm, welcoming atmosphere to the quick dining or takeout customer. Fast-paced counter service is a heavy focus with many options for pizza by the slice and other traditional Italian foods that allow for fresh foods but a faster turnaround. This option is designed to drive catering, takeout and delivery sales to a targeted area.
The Russo’s brands are unique, one-of-a-kind restaurants that are adaptable to many venues. We have three different restaurant concepts – Russo’s New York Pizzeria®, Coal-Fired Italian Kitchen® and Chef Russo’s Pizza Kitchen®. This flexibility allows our franchisees many options for the size and location of their restaurant.
- Space ranging from 1,200 to 4,000+ square feet
- Strip and lifestyle centers
- Urban/downtown locations
- Conversions of existing restaurants
- Enclosed mall/food court locations
- University or office locations
- Airport or other non-traditional locations