Location Is Everything

March 20, 2014

So you’ve made the decision to open a franchise. Now, you have some important and exciting decisions to make. Where should you locate your new restaurant? Whether you’re opening a Coal-Fired Italian Kitchen or a New York Pizzeria, the Russo’s team is there right beside you to assure that you’re on your way to success from the start.

When you join the Russo’s family, you will have access to a wealth of commercial real estate experience, which is brought to the table through Russo’s partnership with The Retail Strategy. To ensure your site has the right dimensions, great street visibility and appeals to the right demographic, The Retail Strategy will aid you in finding a location by providing market analysis, area evaluations and lease negotiation assistance. Focusing exclusively on retail tenants, they are truly experts in the industry.

“It is important to us to develop great relationships with franchisees and be a valued partner, and we want to support our clients all the way through a successful store opening,” said Lauren Branner, broker and founder of The Retail Strategy.

Operating from Austin, The Retail Strategy supports Russo’s national expansion efforts. By serving as an outsourced real estate department, they are able to go beyond the scope of standard tenant representation. An entire team of experienced professionals is there to explore, evaluate and determine an ideal site with you. Plus, their ability to leverage existing relationships with landlords and representatives to provide cost saving strategies proves to be an immeasurable asset.

“When I signed on to become a franchisee, I was incredibly busy trying to get all of the pieces of the puzzle together,” said Richard Martinez, a co-owner of the Tulsa Russo’s Coal-Fired Italian Kitchen, which he opened in 2013. “Thankfully, Russo’s set me up with The Retail Strategy and both teams were there to guide me – they made sure that I had the best location and lease. I couldn’t have done it without them.”

With more than 30 years of experience in restaurant management and ownership, Russo’s Restaurants has perfected the classic Italian dining experience, and the brand is making it easier than ever to get started on this exciting journey. For franchise information please contact Russo’s at nypizzeria.com/franchise.

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*This is not an offer to sell you a franchise. An offer can only be by the prospectus in the form of a Franchise Disclosure Document (FDD). The FDD will be presented to you at a meeting set up at your convenience. A new franchisee’s individual financial results may differ significantly from the results stated.

Figure reflects the Average Unit Volume (AUV) for the top 50% of US franchised restaurants that opened before January 1, 2022 and operated throughout the 2022 calendar year under the same ownership as published in Item 19 of our 2023 FDD. The financial performance representations contained in Item 19 of our 2023 FDD also include (1) average system–wide net sales for all US franchised restaurants opened before January 1, 2022 and operated throughout the 2022 calendar year under the same ownership, (2) range system-wide net sales for all US franchised restaurants opened before January 1, 2022 and operated throughout the 2022 calendar under the same ownership and (3) median system-wide net sales for all US franchised restaurants opened before January 1, 2022 and operated throughout the 2022 calendar year under the same ownership.