What it means
A historical net sales average for a defined group, as set out in Item 19. It can help frame questions and should be read with the full disclosure.
Investment
Pizza franchise cost: what it takes to own a Russo's
Published figures for the U.S. opportunity, and how to read the Item 19 sales statement.
Startup Costs
The estimated initial investment includes the franchise fee. Review Item 7 for the complete breakdown and assumptions.
| Total investment range | $439,350 – $1,490,000 |
|---|---|
| Initial franchise fee Included in the total investment range | $35,000 |
Ongoing Fees
These are published fee summaries, not a complete list of ongoing obligations. Review Item 6 for the fee base, other charges and marketing requirements.
| Royalty | 6% (see FDD for fee base) |
|---|---|
| National advertising fee | None mandatory |
Financial Qualifications
Candidate financial qualifications are separate from the estimated startup cost. Financing approval is subject to lender review.
| Liquid capital | $250,000 |
|---|---|
| Net worth | $550,000 |
| Financing qualification | Subject to lender review |
What the total investment covers
- Real estate buildout
- Equipment and FF&E
- Opening inventory and food order
- Franchisee training
- Grand opening and local launch marketing
- Working capital reserves
- The initial franchise fee
- Technology and opening systems
- Vendor setup and operational support
Actual cost varies with site, market, size, buildout and restaurant plan. Financing approval is subject to lender review. See FDD Item 7 for the complete investment table.
Item 19
$1,164,000 average net sales*
The top 50% of U.S. franchised stores averaged $1,164,000 in net sales for fiscal year 2025, and 67% of franchised stores in this category met or exceeded that average.
What it does not mean
It is not profit, cash flow, owner income, return on investment or a forecast. Sales vary with market, site, management, costs, competition and financing.
*Based on Item 19 of the Russo's Franchise Disclosure Document, fiscal year 2025. The top 50% of U.S. franchised stores averaged $1,164,000 in net sales; 67% of franchised stores in this category met or exceeded this average. Individual results may vary. See the FDD for complete details.
How to use it in due diligence
Read the full FDD
Review Item 19 with the investment table, fees and obligations.
Check definitions
Confirm the period, population, exclusions and how net sales is defined.
Model your market
Estimate rent, labor, food, delivery, marketing, debt and taxes locally.
Use advisors
Consult legal, accounting, tax and lending professionals.
Financing
Financing resources
Russo's offers introductions to lenders familiar with restaurant franchising. Independent lenders make their own decisions based on credit, capital, collateral and the proposed restaurant. Ask Franchise Development about the current candidate requirements.
Request franchise information