Whether you’re just starting you franchise search, or you already have a shortlist of possibilities, you probably know that the market for pizza is huge. Like most people, you probably eat pizza at least a few times a month and you have your favorite delivery place on speed dial.
But did you know that all around the world pizza consumption is on the rise? And did you know that Russo’s New York Pizzeria is primed to take the industry into its next iteration? Let us show you how:
Currently, pizza is a $135 Billion industry, and that’s projected to grow even larger over the next five years. Markets with rising levels of disposable income are expected to contribute heavily to that increase, as is a shift in consumer focus.
For a potential pizza franchisee, that means the future of pizza franchising, both in the US and abroad, is looking bright. Russo’s has opportunities available to capitalize on that trend and on the willingness of pizza consumers to seek out quality.
Sometimes you just want something quick and you don’t care about much else. But more often you want something that tastes great, is made with fresh ingredients, and comes from a company that cares about quality. The tide of the pizza industry is turning firmly in favor of discerning customers who know quality when they see it, smell it, taste it, and post it to their newsfeeds.
Customers today, especially Millennials and Gen Zers, care about more than quick and cheap when it comes to their pizza. And they’re putting their money where their mouths are, choosing to frequent establishments that share their values. That’s pretty easy for Russo’s because we’ve held those values from day one.
Russo’s uses only the finest, all-natural ingredients. We make our sauces and dough from scratch in-house and our customers can taste the difference.
Franchising with Russo’s allows you to take part in our 6 – 8 weeks of training in a real, operating restaurant, learning how we source our ingredients and why that freshness matters. You’ll become a part of a system that puts quality over quantity, and that consistently delivers on that ideal.
With the advent of the internet, it’s not enough to just taste great anymore. Our customers want to snap a pic of their pizza and post it for the world to see. And we’re happy to let them.
Every aspect of a new Russo’s New York Pizzeria franchise, from the location to the buildout to sliding that first pie out of the oven, is fully supported by the franchisor, to make sure it’s as pleasing to the eye as it is to the palate.
Customers today don’t just pop into the first pizza place they see down the street. They do their research. They read websites and reviews and expect their experience to meet or exceed what they’ve learned.
Russo’s has a long history of providing top-quality pizza, stretching all the way back to Chef Anthony Russo’s upbringing and Italian heritage. Being a Russo’s franchisee lets you capitalize on that history, that family atmosphere, and that tradition of quality that customers walk into every Russo’s expecting.
No one thinks choosing a franchise should be a spur-of-the-moment decision. But, knowing the pizza industry as well as we do, and knowing how well-positioned we are within its changing landscape, we feel pretty safe in saying that the time is right to join the Russo’s family.