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In the highly competitive world of entrepreneurship, owning a franchise can be an enticing opportunity. Among the many options available, pizza franchises have consistently proven to be a recipe for success. In this blog, we will explore the numerous benefits that come with owning a pizza franchise and why it can be a rewarding venture for aspiring business owners.

From well known national brands, to smaller emerging franchises, there is no shortage of options. While both come with certain benefits of ownership, we’re going to look at smaller franchises, specifically, Russo’s New York Pizzeria.

Why Buy A Franchise

To begin franchising, a brand must have a proven business model with strong and consistent sales over several years. The model needs to have been replicated with a system of processes and procedures that can be replicated anywhere. 

This is what makes buying a franchise such an attractive option for many entrepreneurs. A lot of the hardest work has already been done for you. New owners are given everything they need to open their own successful franchise, including the business model, training, an established reputation, streamlined systems and operations, marketing and advertising support, and buying power. 

Comprehensive Training and Support:

Investing in a Russo’s Pizzeria franchise gives you access to comprehensive training programs and ongoing support from the corporate office. Our structured training equips you with the necessary knowledge and skills to run a successful pizza business. From operations management to marketing strategies, you are able to rely on our expertise and guidance to navigate challenges and maximize your chances of success.

3. Streamlined Operations and Systems:

One of the key benefits of owning a pizza franchise is the availability of well-established operational systems. Russo’s Pizzeria has already refined our recipes, ingredients, and cooking techniques, ensuring consistency and quality across all franchise locations. Moreover, we provide access to efficient supply chains, standardized equipment, and technology platforms, making day-to-day operations more streamlined and easier to manage.

4. Marketing and Advertising Support:

Marketing is a crucial aspect of any business, and our franchise excels in this area. We invest in national and local marketing campaigns, which not only promotes the brand but also benefits individual franchisees in your own local market. By participating in these campaigns, you benefit from increased brand visibility, customer awareness, and foot traffic. Additionally, the collective marketing efforts of the franchise network can help you reach a wider audience and compete effectively against local competitors.

5. Your Choice of Restaurant Concept

We don’t believe in the one size fits all approach, which is why we offer 3 different restaurant concepts to choose from, including the simplest pizza delivery design, a casual dining design, and a full-service concept.

Russo’s History

Russo’s story begins in New Jersey, where founder Anthony Russo grew up. As the child of Italian immigrants, much of his time was spent in a kitchen, where he learned how to cook using recipes brought over from Italy. In the early 1980’s, Russo opened his first restaurant, eventually moving to Houston, where he spent nearly a decade perfecting his recipes and restaurant concept. Russo’s has now grown to 50 locations domestic and international. 

Chef Anthony is committed to maintaining the freshest products and ensuring that every customer experiences the Russo Family promise, “if it isn’t fresh, don’t serve it”. Regardless of which Russo’s location or concept they’re visiting, customers receive the bona fide Russo’s experience.

Russo’s has earned its stellar reputation by always using the freshest ingredients and maintaining consistently high quality for every item on the menu, across every location. Having perfected his restaurant model and proving its success, Russo’s Pizzeria now has nationwide franchise opportunities.

As an emerging franchise brand, you’ll get a more personalized onboarding experience and have the opportunity to grow with us as one of our pioneer franchisees, get comprehensive support, and a proven business model. From streamlined operations to marketing support and cost savings, the benefits of owning a Russo’s Pizzeria franchise are numerous. 
If you’d like more information about our franchise opportunities, visit, or call us directly at (346) 857-0099. 

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In a world filled with diverse cuisines, one dish has managed to capture the hearts and taste buds of people from all walks of life – pizza! Beyond being just a delectable treat, pizza has become a symbol of togetherness and a catalyst for creating unforgettable memories. Behind every mouthwatering slice, there lies a fascinating journey of entrepreneurship and dedication, embodied by the pizza franchise owners who have turned their passion for this iconic dish into a thriving business.

In this exclusive report, we take you on a flavorsome adventure into the lives of Russo’s New York Pizzeria Franchise owners who have not only conquered the competitive culinary landscape but also breathed life into their dreams. Each owner shares their unique experiences, challenges, and triumphs in the relentless pursuit of making the perfect pie.

We'll hear firsthand accounts of how these visionary entrepreneurs have navigated through the ups and downs of the industry, leveraging innovation, community engagement, and an unwavering commitment to quality.

Whether you're an aspiring entrepreneur, a pizza enthusiast, or simply curious about the extraordinary journey of these franchise owners, we promise to leave you hungry for more.

So grab a slice of your favorite pizza, get comfortable, and get ready to savor the experiences and insights from the Russo’s New York Pizzeria franchise world!

‘Hi, my name is Jamie. I'm new to Russo's as a franchisee and we're opening a new store this fall in Katy, Morton Ranch 99. And we're really excited to start. We chose Katy because Katy it's been for a while now a big development center in the suburbs of Houston. There's a lot of people from Venezuela, a lot of people from Mexico and Andalus. And they're used to good food. So we wanted to provide the food me and my family liked as a customer for them and be a service for the community.
It all started around five or six years ago. We were coming from Mexico. We found Russo's as a customer. We were looking for some good pizza around. By word of mouth, we found Russo's close to Galleria. We started ordering to go to Russo's. My kids loved the pesto pasta. Since then, every time we flew into Houston, we would dedicate one pizza night through the week to get some Russo's pasta and pizza. So that's when our love to Russo's started.

We always thought of Russo's as a pizza place. Actually, it's a whole Italian restaurant. So there's a whole menu behind the pizzas that you should try. It's really good. The pastas, the salads, even desserts are really good. So that was the first thing I noticed going through different facilities. And then another thing, Anthony always says that fresh ingredients are a priority here. I could look at it first hand and that is true.

I still love the Italian sausage pizza and I get to know that it's made from scratch in the restaurants. It's not a sausage that you go and buy somewhere. So that's one of the reasons that I love it. It's fresh, you taste it and it's nothing you've tasted before because it's not a commercial recipe. I was really glad that we chose Russo's as our business.’

Russo’s New York Pizzeria Franchise definitely stands as a reputable and trustworthy pizza franchise that not only delivers mouthwatering pizzas to its customers but also empowers aspiring entrepreneurs to achieve their dreams of owning a successful pizza business. Through strong support systems, exceptional products, and a genuine sense of community, Russo’s New York Pizzeria Franchise continues to make its mark in the competitive world of pizza franchising, leaving a lasting impression on both its customers and franchise owners alike. With the overwhelming evidence of satisfied franchisees, it is evident that Russo’s New York Pizzeria Franchise is not just another pizza franchise; it is an opportunity for success and a pathway to fulfilling entrepreneurial journeys.
Join the Russo’s family today! Call Anthony Russo at (346) 857-0099 to discuss this unique pizza delivery franchise business opportunities.

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Chef Anthony Russo’s New York Pizzeria & Italian Kitchen Inks a Multi-Unit Agreement to Bring New York-style Pizza to the Philippines

HOUSTON (May 2023) – Russo’s New York Pizzeria, the nation’s only chef-driven New York-style, Italian restaurant and pizzeria franchise concept, announces its first location in Manila, Philippines. Chef Russo inked a multi-unit development agreement to open stores with the Le Frank Group. Janica Lao with the Le Frank Group states, “We are looking forward to bringing a taste of little Italy to the Philippines market. We are excited about Russo’s New York Pizzeria’s fresh-made pizza and Italian cuisine.” Russo’s is a unique pizza franchise concept that offers fresh-made menu items made with premium, high-quality ingredients with no commissary.

The restaurant will serve its fresh-made, premium New York-style pizzas and pastas. The menu includes homemade Lasagna, Fettuccine Alfredo, Truffle Mushroom Pizza, Prosciutto & Fig Pizza, fresh soups, and made-in-house burrata cheese. The patrons are also offered gluten-free and vegan options.

Russo’s recently opened new locations in Doha, Qatar and Riyadh, Saudi Arabia. Additionally, stores in Frisco, TX; Morton Ranch (Katy), TX; Magnolia, TX; and Richmond, TX are currently under construction. Russo’s is expanding rapidly into domestic and international markets.

Russo’s continues to bring chef-driven concepts to new areas as the brand offers franchise opportunities in global markets. Stores are custom-built and offer pizza delivery and casual dining concepts. Store size will range from 1,300 sq. ft. to 3,000 sq. ft. Investments range $295,000 to $950,000.

About Russo’s Restaurants

Founder Anthony Russo opened his first restaurant in 1999. There are 26 corporate and franchise locations throughout the Greater Houston Area, 9 locations nationally and 6 locations internationally. To learn more about Russo’s franchise development opportunities, visit

Business owners have to select the right location for their establishment if they wish to be successful. There’s no such thing as an effective brick-and-mortar (physical business site) that ignores the timeless adage - “location, location, location.” Even in the pizzeria business, perhaps especially in this industry, you must pay attention to where you put your restaurant.

If you’re considering a career as a pizzeria franchisee, you’ll want to know the best strategies for selecting an optimal place of business. This article offers suggestions for how to do that.

Interior of a Russo's NY Pizzeria Location

Investigate the Competition

Every prudent business professional knows the value of surveying the competition. It’s not espionage or cheating, either. This is where you figure out where other pizza restaurants have had success and see if there’s room nearby. Don’t forget to keep an eye out for potential “complementary businesses” in your community such as movie theaters, ice cream shops, and other things that go well with pizza. Those locations may be where you decide to position a new pizzeria.

Find a Place with Easy Access

You don’t want to rent or buy any commercial real estate that’s hard to access with only one road or a notoriously difficult parking lot. Often, the best pizzeria locations are near highway exits, downtown areas, and around other necessities. It also doesn’t hurt to set up shop along public transit routes or places with plenty of pedestrian traffic. Nothing’s better than having access to folks who see your restaurant and casually walk inside for a quick slice of pizza or calzone.

Make the Most of Your Establishment with Attractive Amenities & Decor

This is one area where we offer plenty of support when you partner with Russo’s New York Pizzeria. That’s because we’ve done this a long time, having enjoyed lots of success with three effective restaurant concepts. It goes without saying that you should maintain a clean and beautiful ambiance both inside and outside your restaurant. One way that Russo’s excels at this is by offering patrons a one-of-a-kind dining experience with special novelties. Our best example is when we give customers the chance to watch us make pizza with coal-fired ovens in our larger full-service restaurants. There are many other terrific ways to attract patrons with features and aesthetics as well.

Let this serve as an introduction to what you can do to cultivate the most lucrative pizzeria location. There are many more strategies, which we’d be more than happy to help you explore when you become one of our many franchise owners.

Russo’s New York Pizzeria operates a successful chain of authentic Italian restaurants both in the United States and internationally. We’re eager to expand and invite enthusiastic entrepreneurs to share our success. If you’d like to learn more about franchise opportunities, please contact us anytime at 346-802-4700 or feel free to fill out the form below.

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Never let fear deter you from chasing your dreams if you know you should do something and possess the wherewithal to accomplish it. This is doubly important for entrepreneurs interested in franchise ownership.


Are you still a little on the fence over whether to start a franchise business?

Often, the trickiest part involves discerning which industry to enter as a prospective business owner. Some parts of the economy are growing while others are stagnating or much more volatile. Here, we’ll make the case for why owning a restaurant, specifically in the pizza business, could be the best career move you’ve ever made.


If you’re familiar with Russo's New York Pizzeria, and our approach to business franchising, then you know we’re big proponents of starting a franchise in this growing industry. It’s a real winner right now, even amid economic uncertainty.


Who is the boss at your current workplace? Chances are, even if you’re a supervisor or manager, it isn’t really you, because you have little real authority. That’s just the reality of signing an employment contract, which always means somebody else is in charge.


If you’re looking for a truly classic pizza experience, nothing beats the flavors of New York-style pizza. This iconic style is known for its large, foldable slices and distinctive thin crust. Whether you’re an experienced pizza aficionado or just getting started, here’s what you need to know about New York-style pizza. 

Burrata Pizza with Pesto

At its core, New York-style pizza is defined by its classic round crust, usually made with bread flour, semolina, and/or cornmeal. This dough is stretched thin and hand-tossed to create the signature, thin crust. New York-style pizza also features a generous layer of tomato sauce and mozzarella cheese, with other toppings like pepperoni, mushrooms, onions, peppers, and olives often added. 

What sets New York-style pizza apart from other styles of pizza isn’t just the ingredients and technique, but also how it’s cooked. New York-style pizza is always cooked in a brick oven that’s been preheated to temperatures of up to 700 degrees Fahrenheit. This imparts a unique char to the crust and helps to give the pizza its unique flavor, texture, and aroma. 

New York Style Pepperoni Pizza

It doesn’t take much to make a good New York-style pizza — just quality ingredients, some serious heat, and a bit of know-how. To make your own New York-style pizza, start by making the dough. You can find lots of great recipes online. Once the dough is ready, stretch it out thin and place it in the pizza pan. Top with tomato sauce, cheese, and any other toppings you like. Put the finished pizza in a preheated brick oven and bake at the higher temperature until the crust is golden and the cheese is bubbling. Once done, slice it up into big, thin slices and enjoy! 

Whether you’ve had it dozens of times or it’s your first bite, there’s no denying the timeless classic flavors of New York-style pizza. Follow these steps and you’ll be well on your way to creating a pizza masterpiece in no time.

Chef Anthony Russo Perfects New York-Style Pizza

Chef Anthony Russo with Giant Pizza

The son of first-generation Italian immigrants, Chef Anthony Russo grew up in a New Jersey home where the kitchen was the center of family life. There was always the opportunity to cook and bake in the Russo home, and many of the ingredients came from the family garden. Just like the one Grandpa and Nona Russo had back in Avellino, Italy.

These Italian experiences stuck with young Anthony long after his family moved to Galveston, Texas, in 1978. His father opened Russo’s Italian Restaurant, which quickly became a local favorite. Just like that, Anthony found a second home in the restaurant kitchen. By the age of 12, he was learning family recipes from relatives who flew in from Naples and Sicily each summer. Making pizza and squachatta (calzones) became a passion.

Mulberry Pizza

Using the family recipe for New York-style, hand-tossed pizza dough, the sauce made from fresh-crushed California tomatoes, and imported Italian cheese blends, Anthony became the sole owner and chef of his first restaurant Russo’s Pizza in the early 80’s. “It was 800 square feet. I had a pizza oven, a dough mixer and two tables. That's it. I could only sit eight people.” A few years later, he created Anthony’s Pizzeria, located in Clear Lake, Texas, and soon moved to Houston.

For almost a decade, Anthony refined his menu using classic Italian family recipes and zeroed in on the perfect New York-style pizza. In 1992, Russo’s New York Pizzeria opened in downtown Houston, Texas and proved to be a success.

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Some critics of franchise businesses complain about how franchisees don’t always have much say-so over how to design their business. However, at Russo’s New York Style Pizzeria, this is far from the truth.


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*The following data involves historic performance information for Domestic Restaurants corporate- or affiliate-owned, open and operating under effective Franchise Agreements by the same franchisee for fiscal year 2021. There are 35 franchised domestic Russo’s New York Pizzeria Restaurants operating under effective Franchise Agreements as of December 31, 2021. 30 of which had been open for 12 months or longer. The following results include (a) the average Gross Sales for the 24 Domestic Russo’s New York Pizzeria Restaurants that were franchisee owned, open, and operated for fiscal 2021. (b) The cash flows for the FOUR (4) company-owned Russo’s New York Pizzeria Restaurants operated for fiscal year ended December 31, 2021. Because we do not maintain the accounting records of our franchisees, we are unable to make any representation to the reliability of the financial data provided by franchised Restaurants.
This website and the franchise sales information on this site do not constitute an offer to sell a franchise. The offer to sell a franchise can only be made through the delivery of a franchise disclosure document. Certain states require that we register the franchise disclosure document in those states. The communications on this web site are not directed by us to the residents of any of those states. Moreover, we will not offer or sell franchises in those states until we have registered the franchise (or obtained an applicable exemption from registration) and delivered the franchise disclosure document to the prospective franchisee in compliance with applicable law.